WHAT IS IT ABOUT ?
The current storm arising from the COVID-19 crisis allows today a unique opportunity to redesign air transport by setting up a new kind of airline standing far from the existing fragile business models and low quality of service.
A new and innovative airline model is on its way, enhancing the standards of premium regional air transport in Europe and addressing the concerns of clients in terms of demand, health requirements and sustainability.
HOW TO DIFFER FROM CURRENT TURMOIL AND EXISTING MODELS ?
The COVID-19 crisis results in catastrophic consequences for airlines and clearly show unpreparedness to cope with systemic risks. Not surprisingly, a number of airlines sought State aid or financing to survive, while some were declared bankrupt.
The industry show massive lack of cash provisions and a high level of cash burn, even with very limited flights operated, plunging airlines into the red and addressing solvability issues.
This is what makes the difference toward competition: A profitability that mainly depends on the ability to anticipate and manage crisis, whatever it sources from: oil prices evolution, unexpected viruses or volcanoes ashes…
The business model is built on strong pillars, far from the strategy of existing airlines:
– Emphasis on demonstrated opportunities and limited competition
– Maintain large amounts of provisions to navigate through systemic risks
– Baby steps of success to ensure sustainable growth
– An offer calibrated to an established demand instead of market stimulation
– High consideration of clients as the center of concerns
– Route network composed of high-yield business and leisure destination
– The fleet is chartered by tour operators, corporations or events managers during intermediary schedules and quick conversion to cargo operations.
– Targeted clients profiles consisting of business people and upper-class leisure travellers willing to pay a premium for the services.
THE MARKET
– Existing European air transport market segmented into two main models, each showing own specificities while relying on high capacity routes.
– Clear opportunity to cover direct routes showing a demand standing below low cost or legacy carriers (100+ seat aircraft).
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